Children pick up key financial habits between the ages of three and seven – why not ensure they pick up the right ones?

Is money the new taboo? There are certainly reasons to think so.

The OECD ranks the UK below-average for financial education, despite its inclusion in the national curriculum.1 Teaching children about money can seem daunting, and even those parents who are trying to train their children financially often don’t know where to begin.

The reality is that children learn young and, if they learn the wrong habits, it is much harder to unlearn them than to just get a few things right from the start. Parents and schools can both play a useful role in building children’s financial confidence, even without being experts.

Just talking regularly about money, shopping and pocket money can give a child the building blocks of a good financial education. UItimately, these small steps can set them on the path to money maturity, enabling them to survive and thrive financially in adult life. In this video, we introduce financial education and its potential to transform young lives for the better.



The value of an investment with St. James’s Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

(From title: Ages 3-7 are key for financial habit-forming) Source: “Habit formation and learning in young children” (
3 (94% figure in video) Source: Financial Health Exchange, All Party Parliamentary Group on Financial Education for Young People Report: Financial Education in Schools: Two Years on – Job Done?, 2016, p17:

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