by Kath Sloggett

If you are considering stepping up in your career this year, hoping to change jobs or planning to return to work after a career break, you might be interested in this free career resource we created.  We ran an online Career Bootcamp in January and, although the Bootcamp has now finished, you can still access it online.

Here we share some of our most popular posts from the Bootcamp.

LinkedIn Limber Up

Over the past few years, LinkedIn has become increasingly important for anyone who is working – and for anyone who would like to be working or volunteering.  It is no longer a place where you simply post a replica of your CV and then forget about it.

LinkedIn is now the world’s best indexed website, meaning that your LinkedIn profile is very likely to be at the top of the search results, and hence one of the first things anyone sees when they ‘Google’ your name. It is also one of the world’s biggest publishing hubs, with articles being published by world leaders, academics, celebrities, brands, charities, journalists, and people just like us who have something to share or say.  Importantly, LinkedIn is the world’s biggest recruitment site, linked with many recruitment software platforms, and is also a key research tool for headhunters, recruiters and employers.

To get you Limbered Up and ready to set up or update your LinkedIn profile, get started with these three simple steps:

  1. Open your profile
  2. Set Your Privacy Settings
  3. Claim Your Personal URL.

Here’s how to get started with LinkedIn, or get your profile ready for your next update… without the risk of accidentally sending any half-finished edits to your entire address book (link to  )

Brand Blast: Your Personal Summary

Whatever your career goals, it is important that you understand your “personal brand”.

Your personal brand is, in essence, what makes you “you”.  It also identifies what makes you different from everyone else.

Just as Coca-Cola’s brand is made up of various components – the swirly lettering, the red and white combination, the tagline, the images of fun and good times – so too your brand is made up of various elements that work together to give an overall view of who you are.

When it comes to your career, having a clearly defined brand is equally powerful.  It can give people who don’t know you some insights as to what it might be like to meet you or to work with you.  It also gives them clues as to whether you might fit into their organisation, team or project.

The key thing to remember is that people recruit people.  How you progress in your career is decided by people.  So, if you are able to show who you are as a person – on your CV, on your LinkedIn profile, in your covering letter, at interviews, in meetings, etc – you are more likely to be discovered by people who will truly value you.

Here’s how to discover and use your brand (link to  )

Social Media Fix

It is probably no surprise to many of us that recruiters and employers look at the social media profiles of candidates and employees.  But how often do we actively check our profiles to make sure we are happy with what they are telling the world about us?

A UK survey published in Adweek in 2015 indicated that 92% of all recruiters were using social media platforms (namely LinkedIn, Twitter and Facebook) as recruitment tools.  Various studies over the past couple of years indicate that about 70% of employers and recruiters routinely investigate their candidates and employees on social media.

A recent survey by CareerBuilder showed that more than half of employers (54%) found content on social media that caused them not to hire a candidate.

So if you are not sure what your social media is saying about you, in a career context, it might be time to do a quick audit and make sure it’s not tripping you up.

Here’s how to do a Social Media Audit and Fix…  (link to  )

If you enjoyed these posts, you are welcome to read more on our January Jump Online Career Bootcamp homepage.

I hope you find it useful.  Please do drop me a line and let me know how you get on, or if you have any questions.

Kath x

You are invited to join our friendly Working Mums’ Hub Facebook Group (previously called Runneth Mums) for working and would-like-to-be working mums.  The group members ask and answer questions, and we share career advice and post returnships and family-friendly jobs.

Find out more

Kath Sloggett is an entrepreneur, career coach and start-up adviser. She started her career in large organisations – including PwC, Coca-Cola and BT – before branching out into smaller businesses, becoming the CEO at Everyman Cinemas. Using this wealth of experience, she began coaching entrepreneurs and professionals, and launched her own businesses including Runneth. Kath is a working mother so she can speak from personal experience on managing parenthood and career.

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